Industry organization is an important force in the adjustment of the kitchen and toilet industry

The year 2010 is the beginning of another decade in the 21st century. It is a crucial period for the global transition to a low-carbon economy. The intensive development of kitchen and toilet industry has made great progress. “However, in the face of the 'blowout' quality demand market, kitchen and toilets are still not in place in areas such as 'energy saving', 'environmental protection', 'healthy', 'safety', and 'after sales'.” China International Cabinets, Kitchen Bathrooms Director Li of Product and Technology Expo (CIKB) Organizing Committee said.

The 2009 Central Economic Work Conference made it clear that the focus of economic work in 2010 will be “adjusting structure and promoting consumption”. In addition, “focusing on promoting the optimization and upgrading of industries and the development of strategic emerging industries” is an important part of accelerating the transformation of economic development methods. As one of the industries involved in people's livelihood, kitchen and toilet will take greater responsibility in the process of industrial restructuring.

Although we have entered the post-crisis era and the export situation has improved, we should be clear-headed. Europe and the United States not only initiated trade protection through the financial crisis, but the high-quality and low-cost Chinese products have been exported to overseas, and the quality has always been high with Europe and the United States. There is a certain gap in standards. China's kitchen and toilet industry can only fundamentally open up overseas market channels by improving relevant standards and improving product quality.

The adjustment of the industrial structure of kitchen and toilet is a systematic project, which requires the joint efforts of all parties in the industry chain and the balanced development of all links. According to Director LI of CIKB Organizing Committee, “In recent years, kitchen and toilet industry organizations, especially industrial base industry associations and chambers of commerce, have served as bridges and links between governments, enterprises, and companies in the upstream and downstream industries, and are promoting industry innovation. The role played by technological advancement, industrial upgrading, product upgrading, and promoting the healthy, sustained and rapid development of the industry is obvious to all and will play an important role in this round of industrial restructuring."

As one of the most influential professional exhibitions in the kitchen and bath industry, CIKB was established in 2000 and has been held in Shanghai since 2003. Each session, "China Valve Capital" Zhejiang Yuhuan, "China Hardware Product Industry Base" Guangdong Xiaolan, "China Kitchen and Bathroom Accessories Industry Base" Fenghua, Zhejiang, "China Kitchenware Capital" Zhejiang Quzhou, "China Gas Appliance Capital" Base groups such as Guangdong Shunde have organized member groups to participate collectively. Companies carrying the latest products, through the unified packaging and publicity of the industry organization, establish a strong brand image, compete with domestic and foreign counterparts on the same stage, show unique advantages in matching, logistics, technology, etc., and have won the favor of professional visitors at home and abroad. .

Haier is a loyal customer of CIKB. Zhou Yunjie, its senior vice president and chief marketing officer, admitted that in the process of Chinese brand development, relying on the efforts of a certain company cannot be realized, it must be a brand-name enterprise group.

It is reported that the CIKB'10 will be held from September 28-30, at the Shanghai New International Expo Center. At present, the CIKB Organizing Committee is communicating with the kitchen and toilet industry in Shunde, Xiamen, Kaiping, Heshan, Nan'an, Wenzhou, Yuyao, and Xiaoshan to discuss the promotion of the group. CIKB Organizing Committee Director Li said that industrial adjustment is by no means a success. As a platform for enterprises to “transact, exchange, and make friends”, the exhibition will work closely with other industry organizations to jointly promote the development of the kitchen and toilet industry.

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